Yana Okoliyska
Bulgaria
Yana has worked in the field of advertising for more than a decade. Her work has gathered international acclaim from multiple print and online publications and was honored with several international awards. Over the years Yana has gained extensive experience in design and visual communication for advertising and has pushed boundaries with an array of non-standard projects. She has been involved creatively with a large list of local and international brands, among which Audi, Coca-Cola, Henkel, Mattel, Procter & Gamble, Unilever. Her work is characterized by strong concepts, carefully crafted design solutions and cutting-edge visuals with incredible attention to detail. After years of working as lead designer and art director at local agencies Yana decided to step up and take the challenge further. With a strong belief in the power of visual communication and the urge to create an effective and lasting impact over people Yana established her own independent creative studio focused on art direction and content creation for advertising – SQUARED. Located in the city of Sofia and counting with a dedicated and restless team of creatives, SQUARED is able to drive businesses anywhere in the world, surprising with unbounded creativity and bold ideas. Access Yana Okoliyska Newsroom
Featured Designs
Yana Okoliyska
Poster
Design Rs for Valencia is a series of three posters created for a charity sale held after the Dana floods. The posters are titled Souls of Water, Solidarity Traces, and Boots of Hope. Souls of Water presents water as both destructive and life giving. Solidarity Traces refers to the lasting effect of collective support. Boots of Hope refers to action and recovery. Each poster is based on a detailed illustration and printed in A0 size. All proceeds from the limited edition sale were donated to flood relief efforts.
A' Graphics, Illustration and Visual Communication Design Award - Bronze (2025) - Access Yana Okoliyska Poster Press Kit
Yana Okoliyska
Print Ad
The ad campaign aims to raise awareness about Harlequin syndrome. This is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The agency developed key visual illustrations which are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
A' Social Design Award - Silver (2023) - Access Yana Okoliyska Print Ad Press Kit
Yana Okoliyska
SOCIAL IMPACT CAMPAIGN
Goodbikes is a social impact campaign that turns tourism into community support in Swakopmund, Namibia. Visitors buy bicycles at special rates, use the bicycles during their stay, and donate them before leaving. Donated bicycles are repaired by local repair shops and given to residents who need transport for work, education and daily services. The campaign is run with local businesses and the municipality. The visual identity uses bold, minimal graphics applied to posters, flyers, stickers, metal bike plates, coasters and digital content.
A' Social Design Award - Iron (2025) - Access Yana Okoliyska SOCIAL IMPACT CAMPAIGN Press Kit
Yana Okoliyska
branded content
Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs a wide range of branded content is developed to form a whole new visual communication to help tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
A' Advertising, Marketing and Communication Design Award - Iron (2024) - Access Yana Okoliyska branded content Press Kit
Yana Okoliyska
Brand Identity
Joy of Playing is a brand identity created for Balin, a company that makes toys for children. The identity covers the logo, branding assets, packaging and the colors and shapes of the toys and characters. The visual language is minimalist, with simple shapes, a reduced color palette and watercolor illustrations. Each toy character has a name and a story, which helps children form an emotional connection. Selected materials include wood, plywood, paper, organic cotton and water and plant based paints.
A' Graphics, Illustration and Visual Communication Design Award - Bronze (2022) - Access Yana Okoliyska Brand Identity Press Kit
Yana Okoliyska
Brand Identity
Enable Change is a brand identity created for a professional working in change management. The identity uses a minimal approach, a bold type combination and one vibrant color. The logo symbol joins the initials I and L with the symbol of eternity, representing inclusion. The typefaces were selected to reflect change, with shapes that evolve and fluid transitions between thick and thin strokes. The color scheme is reduced and the graphic style is flat. The design and development took about two months in 2021.
A' Graphics, Illustration and Visual Communication Design Award - Iron (2022) - Access Yana Okoliyska Brand Identity Press Kit