China Resources Snow Breweries
China
Founded in 1993, China Resources Snow Breweries (China) Co., Ltd (CR Snow Breweries) is a nationwide professional beer company that brews and sells beer. Headquartered in Beijing, China, the company has a high-end brand matrix of "Chinese local brands + international brands ". From 2006 to 2014, the total sales volume of CR Snow Beer ranked the leading position in China's beer market for nine consecutive years. In 2013, the sales volume of Snow Beer single brand reached 10.62 million liters. In 2013, the total sales volume of China Resources Snow Beer reached 11.72 million liters. Become the first "double 10 million tons" enterprise in China's beer industry. Access China Resources Snow Breweries Newsroom
Featured Designs
China Resources Snow Breweries
Beer Packaging
Nong Li is a beer packaging design inspired by the Yangshao Culture of ancient China. The bottle is shaped after the Shuang Er Ni Yu, a salamander fish patterned pottery vessel used as a liquor container in that early culture. Black pottery craftsmanship is combined with a traditional glass form, and the dark color protects the beer from light and temperature changes. Geometric patterns add visual interest and provide a secure grip. The cap illustrates four steps of an ancient Chinese toast ritual: taste, offer, respond and reciprocate.
A' Packaging Design Award - Platinum (2025) - Access China Resources Snow Breweries Beer Packaging Press Kit
China Resources Snow Breweries
Packaging
West Lake Beer is a packaging design for bottled beer. The design draws on the scenery of West Lake in Hangzhou, interpreting the Broken Bridge and Three Ponds Mirroring the Moon as abstract visual symbols. The typography combines seal script with the calligraphy style of the Song Dynasty. The outer box is finished with gold stamping and a matte film for a smooth tactile quality. The bottle is made of high quality green glass, which limits ultraviolet light and helps preserve the flavour of the beer. Stone towers shown on the bottle indicate the intensity of each flavour.
A' Packaging Design Award - Silver (2025) - Access China Resources Snow Breweries Packaging Press Kit
China Resources Snow Breweries
Beer Packaging
Ken 14 is packaging created for a beer made from domestic barley. The design abstracts the natural scene of the barley fields of Hulunbuir, using white, green and golden colors to recall the growth of barley from seedling to maturity. The layout and text follow the style of old Chinese newspapers, which supports easy reading. The materials include a biobased leather alternative made from spent grain, a non woven fabric, a recyclable kraft paper bag and a biodegradable paper box, chosen to support environmental protection.
A' Packaging Design Award - Silver (2025) - Access China Resources Snow Breweries Beer Packaging Press Kit
China Resources Snow Breweries
Packaging
Snow Draft Beer is a packaging series for a pure malt draft beer, produced as an aluminum can and a glass bottle. The design follows a minimalist approach and uses aurora green and pure white as the main colors. Line drawings of malt, hops and water ripples refer to the three brewing ingredients. The glass bottle is slightly narrowed at the waist for a comfortable grip and is embossed with Chinese calligraphy characters meaning pure and draft. The bottle holds 460 ml and the can holds 500 ml. The unified design is intended to convey purity and a fresh taste.
A' Packaging Design Award - Golden (2023) - Access China Resources Snow Breweries Packaging Press Kit
China Resources Snow Breweries
Packaging
Li is a gift packaging design for beer. The glass bottle takes its shape from the Shuang-Er-Ni-Yu pottery bottle unearthed at the Yangshao cultural site. Carvings on the surface resemble traditional water ripples and fish stripes. An embossing technique is applied to the package, so the texture can be felt by touch. Elegant images and archaic fonts add a sense of history. The package is opened by tearing off the top seal. The design celebrates the early history of beer brewing in China and the traditional Chinese recipe used for the beer inside.
A' Packaging Design Award - Golden (2022) - Access China Resources Snow Breweries Packaging Press Kit
China Resources Snow Breweries
Packaging
Hainan Beer is a beer packaging design inspired by the landscape and culture of Hainan. The glass bottle carries relief patterns drawn from sea waves, sailing boats, lighthouses, coconut trees and seabirds, and its slim shape supports a one-hand grip. The aluminium can is printed with thermochromic ink, so a postmark pattern appears gradually as the temperature falls during refrigeration. The outer box is made of kraft paper and shaped like a suitcase. The packaging links the beer to local scenery and to a relaxed local lifestyle.
A' Packaging Design Award - Silver (2023) - Access China Resources Snow Breweries Packaging Press Kit
China Resources Snow Breweries
Packaging
Snow Zero is a packaging design for a low-alcohol, low-calorie hard sparkling water. The name Zero refers to midnight, seen as both an ending and a beginning. The infinity symbol on the package expresses the idea of continuation. The figure 0 is rendered with a three-dimensional liquid metal effect to suggest a light and refreshing taste. Illustrations on the bottles draw on pioneer visual art styles for a futuristic look. The water drop shaped bottles can be joined mouth to mouth, so two bottles form a new infinity symbol. Aluminum cans and glass bottles are used.
A' Packaging Design Award - Silver (2023) - Access China Resources Snow Breweries Packaging Press Kit
China Resources Snow Breweries
Packaging
Lowen is a packaging design for a beer series. The design combines pen drawing, mezzotint art and street tattoo illustration. Geometric shapes and bright colors mark the different flavors, including raspberry, cherry and Weissbier, so each variant can be recognized quickly and directly. The illustrations contrast wild and gentle imagery to create a strong visual effect and a social character. The cans are made of aluminum and the bottles are made of glass. A detailed printing process keeps every image clear and precise.
A' Packaging Design Award - Silver (2022) - Access China Resources Snow Breweries Packaging Press Kit
China Resources Snow Breweries
Packaging
Qinshihuang CPA is a packaging design for a craft beer in the China Pale Ale category. The bottle shape and bottle neck use typical elements of the Qin dynasty, and the form recalls a jade goblet with cloud patterns from the Qin and Han periods. A flag around the bottle neck marks the product as a pioneer of the China Pale Ale style. A central seal script character, the unified font of the Qin dynasty, gives a traditional and classical look. The design is made as a 315 ml glass bottle and a 550 ml aluminium can.
A' Packaging Design Award - Bronze (2023) - Access China Resources Snow Breweries Packaging Press Kit