Featured Designs
Heijie He
Wine Packaging
Moutai Dream Red is a packaging design created for a Chinese liquor product. The package measures 137 by 137 by 360 millimeters and uses a cinnabar red inspired by Han dynasty lacquerware, combined with black for a premium look. An illustration shows the brand mascot raising a glass in celebration. The structure applies a hollowing technique, hot stamping and ultraviolet printing on renewable specialty paper. About 95 percent of the package is environmentally friendly and biodegradable. The design is intended for gifts, collection and banquet use.
A' Packaging Design Award - Platinum (2025) - Access Heijie He Wine Packaging Press Kit
Heijie He
Baijiu Packaging
Guijiu 20 is packaging for a Chinese baijiu spirit. The bottle joins a round top with a square body, a form linked to traditional ideas of harmony. Relief patterns of butterflies, phoenixes, birds and fish are drawn from the traditional motifs of ethnic groups in Guizhou, China. Annual ring lines and terrace lines refer to ageing and to the local landscape. The bottle is made of high-transparency glass with a metallic cap, and a surface treatment gives the glass a ceramic-like texture at a lower cost. The square body also improves grip.
A' Packaging Design Award - Golden (2025) - Access Heijie He Baijiu Packaging Press Kit
Heijie He
Baijiu Packaging
Kweichow Moutai is a packaging design for a Chinese spirit sold in Japan. The bottle shape is based on the classic Moutai bottle and takes the colors and character of Ru Kiln porcelain, which began in the Tang dynasty. The calligraphy on the package comes from a poem by the Japanese poet Prince Nagaya, written during the Tang dynasty. The same phrase appeared on relief supplies sent from Japan to Wuhan, recalling long cultural exchange between the two countries. The package measures 77 by 77 by 173 millimeters. The design serves as a medium for cultural exchange.
A' Packaging Design Award - Golden (2025) - Access Heijie He Baijiu Packaging Press Kit
Heijie He
Baijiu Packaging
Yanghe Naked Bottle Liquor is a packaging design for baijiu, a Chinese distilled spirit. The crystal glass bottle joins a classic plum bottle shape with simple, modern lines. A goat-horn structure on the bottle refers to the traditional goat pattern of the brand. The butterfly label is kept and refined, with plain lines and a restrained color combination. The blue-green tone of the bottle stands out on retail shelves. The design aims to give plain bottle liquor a higher perceived value and a clear brand identity. The bottle measures 76 by 76 by 257 millimeters.
A' Packaging Design Award - Golden (2025) - Access Heijie He Baijiu Packaging Press Kit
Heijie He
Baijiu Packaging
Su Jiu Dong Po is a set of four liquor bottles inspired by the poetry and life of the poet Su Shi. Each bottle represents one stage of the poet's life, from an exuberant youth to a free spirited later age. The bottles are made of a glass-crystalline white material and follow the streamlined meiping plum vase form, with a narrowed mouth and a full body that recalls Song dynasty porcelain. The outer surface is carved in relief, and the texture shifts from dense to sparse to suggest the flow of a river. Poetic imagery is turned into a visual and tactile experience.
A' Packaging Design Award - Bronze (2025) - Access Heijie He Baijiu Packaging Press Kit
Heijie He
Baijiu Packaging
Handicraft Class 10 Years is packaging designed for aged baijiu. The bottle keeps a classic teardrop shape and is finished with a metal lacquer spray in a matte deep teal tone, combined with gunmetal and gold details. The text on the label is arranged in a letterpress style. The cap has a breakable anti-counterfeiting feature and a transparent, gold embossed top, while the neck is wrapped in printed paper. The outer box carries letterpress details shaped as a stamp, and the paper inserts inside are made from recyclable and biodegradable materials.
A' Packaging Design Award - Bronze (2025) - Access Heijie He Baijiu Packaging Press Kit