Featured Designs
Heijie He
Wine Packaging
The design is a masterpiece of craftsmanship, distinctly different from other wines. It embodies a unique aesthetic concept and cultural symbols that Moutai presents. It process begins by addressing issues related to brand recognition, product understanding, price perception, channel communication, and user experience. Building on these foundations, the creative design aims to convey the cultural essence of Moutai, the uniqueness of Dream Red, and the exclusivity of the Moutai intellectual property. This approach highlights the product's innovative, fashionable and high end qualities.
A' Packaging Design Award - Platinum (2025) - Access Heijie He Wine Packaging Press Kit
Heijie He
Baijiu Packaging
Motivated by the unique human spirit and natural landscape of Guizhou, China, this product is crafted by refining the traditional patterns and natural symbols of local ethnic minorities. It embodies distinctive brand characteristics and a profound integration of local culture. The bottle design incorporates traditional motifs from local ethnic groups, showcasing modern aesthetic sensibilities while conveying deep humanistic emotions. In terms of material selection, the combination of glass and specialized technology mimics the noble texture of ceramics, effectively reducing production costs.
A' Packaging Design Award - Golden (2025) - Access Heijie He Baijiu Packaging Press Kit
Heijie He
Baijiu Packaging
During the Tang dynasty, China and Japan participated in frequent cultural exchanges. Numerous Japanese ambassadors, exchange students, and monks traveled to the Tang dynasty to study, which had a profound impact on Japan. This influence extended beyond politics, economics, and culture to include aesthetics, philosophy, education, and various other fields. The product design reflects the unique cultural aesthetics of both countries, emphasizing this distinctive feature that sets it apart from standard product packaging.
A' Packaging Design Award - Golden (2025) - Access Heijie He Baijiu Packaging Press Kit
Heijie He
Baijiu Packaging
With the core concept of to Simplicity, Historical Glory, Yanghe Naked Bottle Liquor seamlessly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle resembles liquid moonlight, while the unique goat-horn structure alludes to the iconic pattern associated with Yanghe. The packaging retains classic elements such as the plum bottle and butterfly label, exuding a retro and elegant quality that enhances the product's fashion appeal, strengthens consumers' brand recognition of Yanghe, rediscovering its heritage, and paying homage to tradition.
A' Packaging Design Award - Golden (2025) - Access Heijie He Baijiu Packaging Press Kit
Heijie He
Baijiu Packaging
Taking cultural transformation and craft innovation as its core, this project focuses on the poetry of Su Shi and theatrical elements to design a series of cultural liquor bottles inspired by his works. Su liquor promotes traditional Chinese culture, embodies the spirit of Dongpo, and advocates for cultural confidence. By using Su liquor as a foundational element, the project creates the Su Dongpo souvenir liquor, which further contributes to the cultural identity of Yanghe and enhances the overall brand consumption experience.
A' Packaging Design Award - Bronze (2025) - Access Heijie He Baijiu Packaging Press Kit
Heijie He
Baijiu Packaging
With high end vintage as its core competitive advantage, the brand captures the high end liquor market segment, solidifies its position as a leading high end brand, and sets new trends in the industry through its aged liquors of authentic vintage and exceptional quality. It represents the pinnacle of brewing artistry, embodying the harmony between nature and human craftsmanship, and serves as a profound symbol of the rich and enduring heritage of Chinese culture.
A' Packaging Design Award - Bronze (2025) - Access Heijie He Baijiu Packaging Press Kit