Xiang Wang
China
Since its establishment, Tang Design has focused on designing catering spaces, beginning with brand positioning and commercial strategy. By reinterpreting cultural and artistic elements, the firm facilitates the commercial transformation of these spaces, delivering high-quality design and soft decoration solutions that comprehensively enhance brand value. Access Xiang Wang Newsroom
Featured Designs
Xiang Wang
Moutai Experience Center
Wen Shan Hai is a brand experience center for Moutai liquor, located in Chongqing, China. The interior supports tastings, private banquets and club gatherings. A courtyard-style layout places a square atrium at the center, enclosed by corridors that lead to themed private rooms. Display cabinets and tasting areas follow a meandering route through the main hall. Bronze surfaces, cabinets of metal and glass and a mirrored ceiling define the material palette. The design links traditional Eastern architecture with a modern framework.
A' Interior Space, Retail and Exhibition Design Award - Platinum (2025) - Access Xiang Wang Moutai Experience Center Press Kit